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Put a silk on a goat and it is still a goat
Category: Miscellaneous |Opinion written by: Paul Smithson

If it sounds too good to be true

Sometimes it is just too easy to get excited about a new product or service. It happens to us all at one time or another. What should you do when there's a risk of getting carried away? Here's some timely advice for what to do when things just sound too good to be true.

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Tags: Mailings,Gurus

Tips for Writing Mailings
Category: Tips & Tricks |Strategy & Planning written by: Paul Smithson

20 Tips for Writing Mailings

I’d love to say that I know how to write the perfect mailing. It would be like having the goose that lays the golden eggs hidden away in your closet, or knowing where to find the Holy Grail. Alas, although I can’t tell you exactly where the Holy Grail is, I can give you a few pointers that will hopefully steer you in the right direction.

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Tags: Writing,Mailings,Marketing,Sales

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(c) 2019 Paul Smithson